Use case
For a med spa that is opening, or just opened
A new practice has the hardest version of this problem: an empty feed, no reviews, no before-and-afters and a grand opening to fill. The answer is not to wait until you have content. It is to post the story of the build, the provider and the treatments, so there is an audience on opening day.
- Pre-opening content
- No testimonials needed
- Local positioning
- Grand opening campaign
Build in public
The fit-out, the equipment arriving, the training, the first room finished.
Provider first
People book a person before they book a clinic. Lead with credentials.
Educate to warm up
Treatment explainers that answer what a first-timer is nervous about.
Opening campaign
A dated countdown to opening day, with Stories and a launch offer if you have one.
The first 60 days, in order
- Weeks 1 to 2: introduce the provider, the credentials and why you opened
- Weeks 3 to 4: the space, the devices and what a first visit will feel like
- Weeks 5 to 6: treatment education for your two or three headline services
- Weeks 7 to 8: the opening countdown, booking links and a clear first-visit offer if you are running one
- From day one: capture every clip you can, because it becomes next month's content
Filling a feed without social proof
You cannot post results you do not have, and you should never invent them. Education, provider authority, behind the scenes, FAQs and process content carry a new feed completely, and they attract the cautious first-time patient who needs reassurance more than a discount.
Being findable locally
Your city and service area sit in your brand profile, so captions reference where you are without keyword stuffing. Pair that with a complete Google Business Profile and consistent posting and you become the practice people find when they search your town plus a treatment.
Turning early patients into content
Once you are open, the plan shifts toward consent-based before-and-afters, patient FAQs from real questions, and reviews used as social proof. The compliance checker handles the consent and claims side so the shift does not create risk.
Common questions
Can I start before I open?
Yes, and you should. Pre-opening is the cheapest audience you will ever build, and the plan includes a countdown campaign.
We have no photos at all yet.
Every post comes with a suggested visual describing exactly what to shoot, most of which needs nothing more than your phone and your space.
Which plan should we start on?
Start with the 7-day free trial, then Starter or Growth depending on how much you want to post in your first months.
Open with an audience, not an empty feed
Generate your first month now and start posting the build while you wait for opening day.
7 days free. No credit card required.