Your next month of med spa content, planned and written for you
A complete monthly marketing plan, strategy, campaigns, captions, Reel scripts and Story sequences, written for the high-end aesthetic practice you actually run.
September, Fall Skin Reset
What actually happens during your first Botox appointment
“Thinking about Botox for the first time? Here's exactly how the appointment goes, from consultation to aftercare, so nothing feels unfamiliar when you arrive.”
Suggested visual
4-slide carousel, expectations, consultation, treatment, aftercare. Clean clinical photography, generous white space, minimal text.
Try it before you sign up
Tell us two things. We'll write two posts for your practice, now.
No account, no card, no email required. Real captions for your treatments, in your voice, with the visual to shoot and a compliance check on every one.
No signup, no card
Two questions. Two real posts.
See exactly what your practice would get before you create an account.
Samples are written live. 2 free sample set left today.
Samples are written live. Your full plan adds strategy, campaigns, Reels, Stories and a dated calendar.
Choose your treatments and your first two posts appear here, hook, caption, call to action and the exact visual to shoot.
A real sample
This is one of the thirty items you get, exactly as it arrives.
Hook
Three things nobody tells you before your first hydrafacial
Caption
“Considering a hydrafacial but not sure what to expect? Here's the honest version.
1. It's genuinely relaxing, no downtime, no peeling, no hiding indoors afterwards.
2. Your skin will look best around 48 hours later, so plan it two days before an event.
3. One is lovely. A short series is where the glow becomes consistent.
Our team will build the cadence around your skin, not a package on a menu.”
Call to action
Send us a DM with “GLOW” and we'll recommend the right starting point.
Suggested visual
3-slide carousel. Slide 1: close-up of the treatment tip on soft linen, warm daylight. Slide 2: clean type-only slide with the three points. Slide 3: relaxed client portrait, bare skin, minimal styling. Ivory and sage palette, generous white space.
Why this post
Week 2 of the Fall Skin Reset campaign, educates first-time clients so the consultation ask in week 4 converts.
Compliance check
No outcome guarantees, no before/after claims, no invented offers. Cleared to post.
Every item includes the hook, full caption, CTA, hashtags, visual direction, the strategic reason it exists and a compliance check, nothing left for you to figure out.
The problem
Marketing is the job nobody at the practice has time for.
- Sunday night, still wondering what to post Monday.
- Posting randomly with no plan behind it.
- Promotions announced once and forgotten.
- Captions rewritten five times and still unposted.
- An agency quote you can't justify at $1,000+ a month.
How it works
Plan your entire month in minutes.
Tell us about your practice
Services, audience, brand voice, goals, promotions and important dates. Once, not every month.
We build the strategy first
A monthly marketing strategy with campaigns, weekly themes and a deliberate content mix.
Your month arrives written
Feed posts, Reel scripts, Story sequences, CTAs and visual direction, dated on a calendar.
What you get
Strategy and content in one place.
Monthly strategy, written first
Primary goal, 1–3 connected campaigns, weekly themes and the reasoning behind every choice, so the month builds toward consultations instead of filling squares.
Education
6
Authority
3
Engagement
3
Promotion
3
Content calendar
Every post dated, with type, service, campaign and status. Export to CSV or a print-ready plan.
Reels you can film
Hook, shot list, talking points, on-screen text and filming notes.
Stories with intent
Frame-by-frame sequences with polls, questions and clear CTAs.
Repurposing
Turn one strong topic into an Instagram Reel, TikTok, Facebook post, LinkedIn article, Story sequence or email.
Compliance-aware by default
No invented results, no guarantees, no offers you didn't give us. Anything needing your sign-off is flagged for review before it goes out.
A library that remembers
Every topic you've published is remembered, so next month moves to new angles instead of repeating itself.
Built for a medical practice
Every caption is scored before it reaches your feed.
Generic AI tools will happily promise your patients a guaranteed, painless, permanent result. We score each item 0-100 against med spa advertising rules, name the exact phrase at risk, explain why, and give you the safer rewrite.
- Guarantees, “painless”, “permanent” and “risk-free” language caught automatically.
- Before-and-after and testimonial references flagged for written consent.
- Credential wording checked against who actually performs the treatment.
- Offers, pricing and scarcity flagged unless you supplied real terms.
- Meta and TikTok ad restrictions accounted for in how content is written.
Eight sections, printable, no email required. General guidance, not legal advice.
Publish-ready
No claim risk detected. Standard med spa advertising language.
Rewrite first
“guaranteed” · “no downtime”, reads as an unsupported outcome claim.
Suggested rewrite
Use expectation language: “most clients see…”, and “minimal downtime for most clients”.
Testimonials
Loved by med spa owners.
“This has completely changed how I show up online. The content reads as if I wrote it myself, just far more consistent.”
Med spa owner
“I finally have a feed that looks as considered as the treatments we offer. It's the best investment I've made this year.”
Aesthetic practice owner
“Planning two locations used to eat my weekends. Now the month arrives written, on-brand and already dated.”
Multi-location practice owner
Inside the planner
What a planned month actually looks like.
September for a skin-focused practice: one strategy, one calendar, and every item written out in full.
Monthly strategy
Fall Skin Reset
Objective: generate skin-treatment consultations after summer. Week 1 problem awareness, week 2 education, week 3 treatment explanation, week 4 conversion.
Campaign
Fall Skin Reset (4 weeks)
Seasonal theme
Fall skin reset
Primary service
Chemical Peels · Microneedling
Goal
Get more consultations
September, Fall Skin Reset
What actually happens during your first Botox appointment
“Thinking about Botox for the first time? Here's exactly how the appointment goes, from consultation to aftercare, so nothing feels unfamiliar when you arrive.”
Suggested visual
4-slide carousel, expectations, consultation, treatment, aftercare. Clean clinical photography, generous white space, minimal text.
3 things to skip the week before a chemical peel
- Hook (0–3s): “Booked a peel? Stop doing these three things.”
- Shot 1: provider to camera, treatment room, soft daylight.
- Shot 2: close-up of product shelf, on-screen text overlay.
- Close: “Send us a DM and we'll map your prep week.”
Content pillars
A deliberate mix, not thirty versions of the same post.
Education
Treatments explained in plain language.
Authority
Provider expertise and clinical credibility.
Engagement
Polls, questions and conversation starters.
Promotion
Only the offers you give us.
FAQ
The questions your front desk answers daily.
Social Proof
Framed for you to add your own approved proof.
Behind the Scenes
Room, team and process moments.
Refine any item in one click
Every post, Reel and Story can be rewritten without starting over.
Repurpose one strong topic
Turn a post that performs into four more pieces of content.
Safety layer
Every item is screened before it reaches you.
Compliance check
Review recommended
“guaranteed results”, unsupported claim language. Rewrite before publishing.
Needs your verification
“appointments available this week”, confirm with your front desk.
18 of 20 items, no obvious issue
A simple approval workflow
Move each item through your own review before it goes live, and export the month when you're ready.
- Copy any caption straight to your phone
- Export the full month to CSV
- Print a ready-to-follow planner
- Library remembers every published topic
Built for med spas only
Your services, your voice, your important dates.
Set up your practice once during onboarding, the planner writes to your treatment menu every month after that.
January
New Year skin goals, self-care, treatment planning
February
Valentine's, self-care, gift cards
March
Spring skin preparation
April
Spring treatments
Pricing
One plan replaces the planning.
Every plan renews automatically on the same day each month until you cancel. Your allowance resets on that date and does not roll over, and you can change or cancel your plan any time from the Billing page.
Starter
For a practice getting consistent
$29/month
- 12 feed posts
- 8 Stories
- 4 Reels
- Monthly calendar
- Content library
Growth
The plan most med spas need
$49/month
- 20 feed posts
- 12 Stories
- 8 Reels
- Campaigns
- Repurposing
- Monthly calendar + library
Pro
For multi-provider practices
$79/month
- 30 feed posts
- 20 Stories
- 12 Reels
- Campaigns + advanced planning
- Repurposing
- Priority support
Add-on service
Want the graphics designed too?
The planner writes your month and gives every post a suggested visual, so you know exactly what to shoot or design. It does not create the artwork itself. If you would rather not touch Canva, the Tracia Creative studio can design the posts for you as a separate paid service.
- Branded feed graphics and carousels built from your planned captions
- Reel covers and Story templates in your colours and fonts
- Priced per month or per batch, quoted to your volume
How it works
- 1. Build your month in the planner as usual.
- 2. Send us the month, or tell us how many designs you need.
- 3. We quote, design and deliver the files ready to post.
Design work is billed separately from your planner subscription and is quoted before any work starts.
FAQ
Questions med spas ask.
Stop wondering what to post.
Set up your practice once, then build each month in a few minutes.
Start free trial