Comparison
MedSpa Planner vs hiring a marketing agency
Agencies are not the enemy. A good aesthetics agency will run your paid ads, shoot proper video and build a brand. What most med spas actually buy an agency for, though, is monthly social content, and that is the most expensive way to solve that particular problem.
- Plans from $29 a month
- Month built in minutes
- You keep creative control
- Cancel anytime
When an agency is the right answer
We would rather you spend well than spend with us. Hire an agency if you need on-site photo and video production, if you are running meaningful paid ad spend that needs daily management, if you are launching a new location and need a full brand build, or if nobody in the practice will realistically press publish.
When a planner is the right answer
Use MedSpa Planner if the bottleneck is deciding what to post and writing it, if you already take decent photos and clips in the treatment room, if you want the content to sound like your practice, and if you want your marketing spend to go into treatments and ads rather than captions.
The hybrid most practices land on
- Plan and write the month in MedSpa Planner
- Shoot the suggested visuals yourself, in your own rooms, with your own providers
- Keep a photographer or videographer for one quarterly content day
- Give any agency you use the plan, so their ads match your organic message
What you should ask any agency
- Who writes my captions, and have they written for aesthetics before?
- How do you handle claims, before-and-after consent and device trademarks?
- How long from brief to calendar, and how many revisions are included?
- What happens to the content library if we stop working together?
Side by side
| Marketing agency | MedSpa Planner | |
|---|---|---|
| Monthly cost | A retainer, usually the largest line in a small practice's marketing budget | $29, $49 or $79 a month depending on volume |
| Turnaround | A content calendar delivered on their schedule, with revision rounds | A full month generated in minutes, revised in one click |
| Aesthetics knowledge | Varies. Some are specialists, many treat you like any local business | Built only for med spas: treatments, seasonality and objections |
| Compliance | Depends entirely on the account manager writing that week | Every caption scored against a med spa checklist with rewrites |
| Creative control | You approve their ideas | You choose the treatments and edit every word |
| Photo and video production | Often included, and genuinely valuable | Not included. You get a suggested visual to shoot yourself |
| Paid ads management | Usually included | Not included. This is organic content planning |
| Commitment | Frequently a multi-month contract | Monthly, cancel whenever you like |
Common questions
Can I use both?
Many practices do. The planner handles organic social while an agency runs paid media or production work.
Do you write ads?
The plan focuses on organic content, campaigns and email. Ad account management is not part of it.
Judge the output, not the pitch
Generate one month for your own practice free for 7 days, then compare it with the last calendar an agency sent you.
7 days free. No credit card required.